Content is an information that we share in social network sites with the readers. In other words, content is the filling of an Internet resource. Often, start-up companies are not careful about creating content for their social networks and make mistakes that can cost them a waste of efforts and the budget. We offer you an article with solutions to the main problems that arise when creating any content.
Fatal content errors
Solution N1. Plan and analyze!
It should be understood that the content marketing in social network sites implies the construction of goals, the achievement of which should bring your desired results to your company. Primarily, you need to pay special attention to the pages or groups in social networks, as well as determine the goals and tools for their promotion. Remember that when planning content, you can predict not only your progress in the future, but also anticipate possible problems and difficulties.
We advise you to promote competitors in the online communities. They can apply similar to your system management in social networks. Study their publications, watch for involvement (likes, reposts, comments) and the subscriber growth dynamics.
Studying the strategy of content marketing in the social networks of competitors, you can better understand what actions and techniques are capable of producing the desired result, and which tools should be abandoned.
Solution N2. Determine the Target Audience
Before writing content, think about the target audience. Try to create an approximate image of the person who will be interested in your information and products. After that, start looking for the representatives of the target audience.
If you already publish content on social network sites, then study carefully all possible information about your subscribers and visitors.
Look for reviews on the Internet of people who already used your products or their counterparts. Usually, it helps to find out whether the customer needs a product, what problems he solves when making a purchase, whether he or she is satisfied with it.
Solution N3. Content is to conform to the format of the social network.
It is not so difficult to place the posts in all social networks. However, quality work on content requires a tremendous amount of time and effort.
Therefore it is important to understand where the representatives of your target audience locate, which of their needs, and preferences should be emphasized, and what their top wishes are.
For example, if you are the owner of a beauty shop, then you need to find an approach to the audience, offer the high-quality information in social networks, capture the attention with interesting photos and videos.
To achieve these goals of content marketing, such venues as Instagram and Facebook fit perfect.
To get real results, you need to determine the ideal ratio of different types of materials and consider them when implementing a promotion strategy.
For example, the social network Instagram is an excellent resource for placing content in the format of photographs and stories.
Decision N4. A flexible schedule of posts
After you figure out the type and direction of your content in social networks, it’s important to determine the frequency of the posts.
Learn what time the users of each social network are most active. To do this, you can use the statistics that give different resources or analyze yours! Having such data on hand, you will have more chances to plan publications correctly so that they can see the maximum number of subscribers.
If you can easily make a plan for a week, then using the same principles and tools, you will be able to plan your content marketing strategy on social networks for a month and a year ahead.
Solution N5. Unique content
Modern users are not so easy to surprise, and the further, the more difficult it is to get them to read. People who specialize in social networking know this very well!
An ordinary text does not attract the attention of the subscribers, so you need a certain “highlight”, and a special information delivery.
To succeed, you need to be aware of everything that happens around! It can be as actual events from the field of culture, sports, charity, and any events, novelties and mass interest on some kind of trend.
Remember, any loud and bright event should be used as a tool for your content in social networks.
Create unusual photo snapshots for the audience, report on the emergence of new products, disclose professional secrets, share information about the events, etc. Always be open to your subscribers, become closer to them and provide exclusive content.
It is important to attract attention to publications with something special, for example, unusual ideas for the application of the product.
Visual content is to correspond to the subject and be memorable. Try not to allow these basic errors. Otherwise, the path to successful social networks will be very time-consuming. If you want to learn a little more about effective content, write to us or read our blog.