{"id":3126,"date":"2018-03-20T16:58:10","date_gmt":"2018-03-20T14:58:10","guid":{"rendered":"https:\/\/www.smm-lab.kiev.ua\/?p=3126"},"modified":"2020-01-27T18:37:06","modified_gmt":"2020-01-27T16:37:06","slug":"linkedin-ads-vse-i-nemnogo-bolshe","status":"publish","type":"post","link":"https:\/\/www.smm-lab.kiev.ua\/en\/linkedin-ads-vse-i-nemnogo-bolshe\/","title":{"rendered":"LinkedIn Ads: everything and a little more"},"content":{"rendered":"<span style=\"font-weight: 400;\">LinkedIn is an atypical social network. It has a pronounced professional character. The creators themselves position LinkedIn as a network aimed at finding and establishing business links. Many refuse to advertise on this platform, thinking that it is exclusive to recruiters and job seekers. We believe LinkedIn is an excellent platform for B2B. Why is it so? Positioning speaks for itself. The users in the profile indicate the maximum information about themselves. The profile does look like a resume. It is not difficult to find the appropriate specialist and even more so to set up a detailed targeting. Let&#8217;s sort it out in order.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">LinkedIn Ads: creating an advertising campaign<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Primarily, you need to get into the advertising cabinet. You can open the &#8220;For work&#8221; tab that is on the home page and select the &#8220;Advertising placement&#8221; option in the drop-down menu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can click [<a href=\"http:\/\/business.linkedin.com\/marketing-solutions\/ads\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>]. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3127\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0447\u0430\u043b\u043e-1.jpg\" alt=\"LinkedIn Ads: \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\" width=\"1000\" height=\"531\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0447\u0430\u043b\u043e-1.jpg 1365w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0447\u0430\u043b\u043e-1-300x159.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0447\u0430\u043b\u043e-1-768x408.jpg 768w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0447\u0430\u043b\u043e-1-1024x544.jpg 1024w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0447\u0430\u043b\u043e-1-450x239.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Clicking on the &#8220;<\/span><a href=\"\/en\/skolko-stoit-reklama-na-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Create an advertisement<\/span><\/a><span style=\"font-weight: 400;\">&#8221; button, you get to the page &#8220;Choose an advertising product&#8221;.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3128\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0412\u044b\u0431\u0440\u0430\u0442\u044c-\u043f\u0440\u043e\u0434\u0443\u043a\u0442-2.jpg\" alt=\"LinkedIn Ads: \u0432\u0441\u0435 \u0438 \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u0431\u043e\u043b\u044c\u0448\u0435\" width=\"1000\" height=\"531\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0412\u044b\u0431\u0440\u0430\u0442\u044c-\u043f\u0440\u043e\u0434\u0443\u043a\u0442-2.jpg 1365w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0412\u044b\u0431\u0440\u0430\u0442\u044c-\u043f\u0440\u043e\u0434\u0443\u043a\u0442-2-300x159.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0412\u044b\u0431\u0440\u0430\u0442\u044c-\u043f\u0440\u043e\u0434\u0443\u043a\u0442-2-768x408.jpg 768w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0412\u044b\u0431\u0440\u0430\u0442\u044c-\u043f\u0440\u043e\u0434\u0443\u043a\u0442-2-1024x544.jpg 1024w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0412\u044b\u0431\u0440\u0430\u0442\u044c-\u043f\u0440\u043e\u0434\u0443\u043a\u0442-2-450x239.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are three types of ads:<\/span><\/p>\n<ul>\n<li>Sponsored content \u2013 it is promoting the content of your business page.<\/li>\n<li>Text advertising is a traditional ad with a text and an image.<\/li>\n<li>InMail messages \u2013 is an advertising messages mailing to the target audience.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let us consider an ad creating in-text ads. To begin with, you need to set up an account: enter a name, select a currency and, if necessary, link the company or brand with the page. The next step is to enter the name of the advertising campaign, select the language of the target audience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3129\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430-\u0443\u0447-\u0437\u0430\u043f\u0438\u0441\u0438-3.jpg\" alt=\"LinkedIn Ads:\" width=\"1000\" height=\"534\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430-\u0443\u0447-\u0437\u0430\u043f\u0438\u0441\u0438-3.jpg 1365w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430-\u0443\u0447-\u0437\u0430\u043f\u0438\u0441\u0438-3-300x160.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430-\u0443\u0447-\u0437\u0430\u043f\u0438\u0441\u0438-3-768x410.jpg 768w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430-\u0443\u0447-\u0437\u0430\u043f\u0438\u0441\u0438-3-1024x547.jpg 1024w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430-\u0443\u0447-\u0437\u0430\u043f\u0438\u0441\u0438-3-450x240.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Create an ad for LinkedIn Ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Specify the site to which the users will be directed. Add an image, a title (up to 25 symbols) and text (up to 75 symbols).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3130\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-\u043e\u0431-4.jpg\" alt=\"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f\u00a0LinkedIn Ads\" width=\"1000\" height=\"532\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-\u043e\u0431-4.jpg 1365w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-\u043e\u0431-4-300x160.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-\u043e\u0431-4-768x408.jpg 768w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-\u043e\u0431-4-1024x545.jpg 1024w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435-\u043e\u0431-4-450x239.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On the right, you can see how the ad will look in different formats. By now we turn to the most interesting information.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Determine the target audience in LinkedIn Ads<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3131\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0426\u0435\u043b\u0435\u0432\u0430\u044f-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f-6.jpg\" alt=\"\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u043c \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e LinkedIn Ads\" width=\"1000\" height=\"533\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0426\u0435\u043b\u0435\u0432\u0430\u044f-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f-6.jpg 1365w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0426\u0435\u043b\u0435\u0432\u0430\u044f-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f-6-300x160.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0426\u0435\u043b\u0435\u0432\u0430\u044f-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f-6-768x410.jpg 768w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0426\u0435\u043b\u0435\u0432\u0430\u044f-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f-6-1024x546.jpg 1024w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0426\u0435\u043b\u0435\u0432\u0430\u044f-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f-6-450x240.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The targeting options are the same as <a href=\"\/en\/kak-zapustit-reklamu-v-facebook-podrobnyj-obzor\/\" target=\"_blank\" rel=\"noopener noreferrer\">those on other platforms<\/a>. However, targeted advertising on LinkedIn reveals a wider range of choice of audience segments. The following filters are available on the site:<\/span><\/p>\n<ul>\n<li>Geography \u2013 you can choose a country, region, city (the name is entered in English).<\/li>\n<li>Companies &#8211; you can choose the name of a particular company, the industry as a whole, and the size of the company.<\/li>\n<li>Position &#8211; you can choose a specific function, job description or job level.<\/li>\n<li>Education \u2013 it is a choice at the place of education (the names of educational institutions should be sought in both Russian and English), by specialization (wide choice of directions) and by degree of education (bachelors, masters, etc.).<\/li>\n<li>Skills \u2013 you can turn to an audience with specific skills.<\/li>\n<li>Groups \u2013 it is targeting the audience of the specified communities.<\/li>\n<li>Gender &#8211; I think it&#8217;s not necessary to explain.<\/li>\n<li>Age &#8211; the audience can be selected only within the four age categories: 18-24, 25-34, 35-54, over 55.<\/li>\n<li>Experience &#8211; you can choose from one year to more than 12 years on the scale.<\/li>\n<li>Contacts in the company &#8211; adding first-level contacts to employees of a certain company.<\/li>\n<li>And just as you can add and exclude parameters when setting up a certain criterion on the sites.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3132 size-full\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u04337.jpg\" alt=\"\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0432 \u0432\u00a0LinkedIn Ads\" width=\"968\" height=\"602\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u04337.jpg 968w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u04337-300x187.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u04337-768x478.jpg 768w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u04337-407x253.jpg 407w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On the right, you can observe the estimated size of your audience. Please note, if the number of people is less than 1000, you cannot start the campaign until you <a href=\"\/en\/preimushhestva-prodvizheniya-v-telegram\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase the audience<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the future, you can create audiences not only in the process of creating an advertisement. On the control panel, find the &#8220;Account resources&#8221; section and select the &#8220;Compliant audiences&#8221; section in the drop-down menu.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3134 size-full\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438-1.jpg\" alt=\"\" width=\"960\" height=\"577\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438-1.jpg 960w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438-1-300x180.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438-1-768x462.jpg 768w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438-1-421x253.jpg 421w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can create audiences for different campaigns manually. Moreover, there is an opportunity to download the ready audience list.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3135\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0437\u0430\u0433\u0440\u0443\u0436-\u0441\u043f\u0438\u0441\u043e\u043a-\u0430\u0443\u0434\u0438\u0442.jpg\" alt=\"\" width=\"598\" height=\"584\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0437\u0430\u0433\u0440\u0443\u0436-\u0441\u043f\u0438\u0441\u043e\u043a-\u0430\u0443\u0434\u0438\u0442.jpg 598w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0437\u0430\u0433\u0440\u0443\u0436-\u0441\u043f\u0438\u0441\u043e\u043a-\u0430\u0443\u0434\u0438\u0442-300x293.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0437\u0430\u0433\u0440\u0443\u0436-\u0441\u043f\u0438\u0441\u043e\u043a-\u0430\u0443\u0434\u0438\u0442-259x253.jpg 259w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Setting a campaign budget and timetable<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn offers only two types of wage-rate: the price per click (CPC) and the price for 1000 views (CPM). The minimum CPC and CPM are $ 2 (which is not cheap, particularly for a click). There is a notification where the range of rates of other advertisers for a similar audience is specified.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3133 size-full\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0411\u044e\u0434\u0436\u0435\u0442-8.jpg\" alt=\"\" width=\"650\" height=\"614\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0411\u044e\u0434\u0436\u0435\u0442-8.jpg 650w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0411\u044e\u0434\u0436\u0435\u0442-8-300x283.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0411\u044e\u0434\u0436\u0435\u0442-8-268x253.jpg 268w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The advantage of advertising on LinkedIn is the auction model of price formation. Like in AdWords, you can manually select a larger bet value, especially since there is a hint about the competitive rates. The minimum daily budget is $10. You can also set the time period for the advertising campaign or until the end of the budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then it is necessary to fill in the payment details. When you create the first ad (the first account), you establish and account on LinkedIn Ads. When activated, a $5 fee is charged &#8211; LinkedIn checks your card validation. In the future, the payment will be refunded. The advertising campaign is created, the account is activated. All the data about the campaign you can see in the statistics.<\/span> <span style=\"font-weight: 400;\">The effectiveness of the advertising campaign is presented in the form of a chart and a table.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3136 size-full\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430.jpg\" alt=\"\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0432 LinkedIn Ads\" width=\"909\" height=\"483\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430.jpg 909w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430-300x159.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430-768x408.jpg 768w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430-450x239.jpg 450w\" sizes=\"auto, (max-width: 909px) 100vw, 909px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3137\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430-2.jpg\" alt=\"LinkedIn Ads \u043f\u0440\u0438\u043c\u0435\u0440\u044b\" width=\"1000\" height=\"361\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430-2.jpg 1036w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430-2-300x108.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430-2-768x277.jpg 768w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430-2-1024x370.jpg 1024w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430-2-450x162.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Analysis parameters are standard: you can select the indicators of a certain advertising format, for a certain time period, the chart can be analyzed according to a specific criterion. In addition, separately the section &#8220;Demographic data&#8221; is submitted, in which the analysis criteria are the country, region, company, branch of the company, company size, position, job level, and job responsibilities.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3138\" src=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444-\u0434\u0430\u043d\u043d\u044b\u0435.jpg\" alt=\"\u0414\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u044f \u0432 LinkedIn Ads\" width=\"1000\" height=\"527\" srcset=\"https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444-\u0434\u0430\u043d\u043d\u044b\u0435.jpg 1136w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444-\u0434\u0430\u043d\u043d\u044b\u0435-300x158.jpg 300w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444-\u0434\u0430\u043d\u043d\u044b\u0435-768x405.jpg 768w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444-\u0434\u0430\u043d\u043d\u044b\u0435-1024x540.jpg 1024w, https:\/\/www.smm-lab.kiev.ua\/wp-content\/uploads\/2018\/03\/\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444-\u0434\u0430\u043d\u043d\u044b\u0435-450x237.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">What is necessary for work in LinkedIn Ads<\/span><\/h2>\n<ul>\n<li>Do not be lazy and carefully study the rules of advertising on this platform.<\/li>\n<li>Remember that the site is characterized by low clickability. According to our experience: for 3 days of the CPM campaign, we received 11 clicks for 11,902 displays. For 2 days of the CPC campaign, 6 clicks for 9,546 displays. The average cost per click is $ 2.11.<\/li>\n<li>Moderators check the ads manually. The process can last for a couple of days.<\/li>\n<li>Currency selection: for personal pages, the currency is determined automatically (based on the location specified in the profile), you cannot change it; for business pages, you select a currency during the creation of an account; after creation you cannot change it (but you can establish several accounts).<\/li>\n<li>You should study the target audience in detail because LinkedIn has extensive targeting capabilities.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">LinkedIn \u2013 is an atypical social network. It has a specific audience. Social networks like Facebook, VKontakte are more entertaining. In LinkedIn they come for new experiences, professional information and to promote themselves as specialists.<\/span> <span style=\"font-weight: 400;\">We believe that despite the specifics of the site, it is perfectly suitable for promoting goods and services in the B2B segment. For example, all owners and managers of restaurants will be able to see the advertisement of new professional equipment for restaurants. You are to agree, that it is a good way to find new customers. Remember, detailed targeting and well-organized advertising campaign in a whole will achieve the desired results. And yet, the audience in LinkedIn is ready not only to buy. There is an audience ready to invest.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn is an atypical social network. It has a pronounced professional character. The creators themselves&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,29],"tags":[],"class_list":["post-3126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-linkedin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Ads: \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 - SMM \u0411\u043b\u043e\u0433<\/title>\n<meta name=\"description\" content=\"LinkedIn Ads: \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u0414\u043e\u043a\u043b\u0430\u0434\u043d\u0438\u0439 \u043c\u0430\u043d\u0443\u0430\u043b \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u0432\u0430\u0448\u043e\u0457 \u043f\u0435\u0440\u0448\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 \u043c\u0435\u0440\u0435\u0436\u0456 \u0434\u0456\u043b\u043e\u0432\u0438\u0445 \u0437\u043d\u0430\u0439\u043e\u043c\u0441\u0442\u0432 LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smm-lab.kiev.ua\/linkedin-ads-vse-i-nemnogo-bolshe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Ads: \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 - 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