For sure, each brand in its own way represents how the top part of the page should be framed, but they agree that the cover contains many advertising opportunities. There is a variety of options for how to use the cover. It can carry both information about the brand, thereby emphasizing the individuality of the company, as well as being a kind of advertising news: a new product, event, competitions and promotion actions. It all depends on your flight of imagination and goals.
How to use the cover on Facebook
How to top the page effectively? How to use properly the full potential of the cover on Facebook? Moreover, the tips on how to convey the sound information through the cover of your page.
01 On the Facebook cover you are to tell about yourself, your services, about your product
The cover or cap, as many call it, is a great opportunity to advertise about your product. So you can show it in the most favorable light. We advise using a photo that transmits the process with your product. For example, if your business is related to food, it’s better to show a beautiful presentation of the dish in the hands of the chef or the cooking process than just a dish on the table.
* Starbucks perfectly use the soulful atmosphere to convey emotions and cause a desire to have a cup of coffee. Pay attention to the logo in the glass and the logo on the main photo.
* Coca-Cola cover photos always convey emotions! We see not only the product but the emotions experienced by the main character on the cover.
Another good example:
* The bet is made on the result of using the product – the charming smell of perfume. Roses on the background, a beautiful girl who holds a perfume with a logo in her hands. Here we see two in one: advertising of a new product, as well as developing a brand.
* Adidas prepared for Christmas video clips with Snoop Dog in the title role, dressed in a branded suit.
As you can see, this is one of the most prevalent ways to design a cover. Please note that the profile of the logo is usually placed in the profile. However, sometimes it is impossible to show a product or service in the process. Then see the other tips.
02 Try minimalism in design (+1 or more colors)
Colors help to place accents the best.
* Not just, a bottle with a pineapple image on it, located above the subscription button. Minimalism helps to focus your attention on it. So, there is nothing superfluous on the cover.
One more example:
* A good example of using graphics: four colors and concise design on the page Uber Ukraine.
03 Stick to a single style in your profile and cover on Facebook
Adhering to this rule, the business page looks holistic and harmonious.
Look it for yourself:
* The design of this page Disneyland Paris is made in a unified style.
* Design from Sprite is also designed in a unified style.
04 Use chaotic icons like on YouTube channel:
* The cover has been installed since 2013. Why did not it change? The answer is obvious: the icons are always relevant.
05 Focus on the buttons under the cover.
For example, as did the Lifehacker:
* A call to action on the cover helps the viewer to make a decision momentarily! Just think in advance. how the pointer on the mobile screen will look, otherwise it will get a completely different effect.
06 Use the text on the cover
Do you remember that once Facebook had the requirement that the cover text should not occupy more than 20% of the space? That is all! These requirements have been lifted long since. That’s why world brands have found an excellent opportunity to highlight their page.
Nike decided to pay attention to the slogan. Adding the word “Equality” to the cover, which in turn does not distract from the text and emphasizes its significance.
* Another example, the well-known brand CHANEL, came up with the simplest cover by placing the brand name. By the way, they have not changed the cover since 2014
07 So: Holidays, news, promotions, coming events
What we did say earlier! A cover is an opportunity to tell about the most important event from your page for free. Do not be shy and the more so do not be afraid to change it. Let it be a season, a holiday or the next event. Already silent, if suddenly came the stock and discounts. It’s time to do a cover!
Tell us about the main action on the cover – and then it will be noticed.
* The news about the discount right on the cover from Flothemes
Is the great event planned? You just look at the cover from National Geographic.
* As always a stylish and intriguing example from National Geographic.
Is there a new product in your company? Tell us about this on the cover. As HTC did, introducing its new gadgets to the users
08 Place people’s pictures on the cover.
Many researches tell us that a person’s face on the site stops looking at himself. This is actively used by world brands of clothing.
For example, a brand such as Zara
We hope that these examples of branded covers on Facebook and our tips will help you decide on the design of the cover for the business page. Moreover, we are always ready to suggest how to improve the design of your “cap”.
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