Promotion in Instagram is an integral part of any modern SMM campaign. As well as campaigns in the other social networks, this requires detailed study to analyze the promotion effectiveness. Let`s see in detail what Instagram gives us in terms of statistics.
If you compare Instagram with the other social networks, for example, Facebook, then the statistics is simple, accessible and does not require detailed study. However, we cannot avoid it. Today we see what this social network can provide us.
How to view statistics in Instagram?
When you go to the main page of your account, at the top right corner you will see an icon with four vertical bars, which will take you to the Statistics section.
Statistics in Instagram gives detailed information on:
- presentations;
- coverage;
- profile views;
- clicks on the site;
- publications;
- stories;
- subscribers;
- advertising.
Let`s sort every single item.
Statistics sections in Instagram
Demonstration and coverage
Demonstrations are the total number of views of your publications and stories. Coverage in turn shows unique visitors who saw your publication. These two concepts should not be confused and should be distinguished. While the shows will give you statistics about the amount your posts have been viewed, coverage gives you information about the number of subscribers who saw your post. In other words, one user can see your publication 10 times, and this numeral will be displayed in the shows. As for the coverage, the number 1 is to be left in.
Profile views
This section will give you a specific figure, how many users saw your post and attend your profile.
Clicks per site
This section is the most important in the entire SMM campaign. After all, when a user goes to your site, you can say that the goal of the campaign is achieved – you got a hot client who is ready to make a purchase.
Publications
A separate section that displays presentations for each publication in a single window. You can easily compare the more successful publications and the less ones.
Stories
We already talked about the stories in Instagram. You can view the statistics as in a separate window when viewing the history, and in the “Statistics” section. Views, comments, shows – all this can be traced in this section.
Subscribers
When you have at least 100 subscribers, you have a function such as viewing the time when your users are most likely sitting in Instagram. Due this option you can keep track of the actual time of publication of posts, so that they can be seen by as many people as possible.
In addition, you can access such data by subscribers:
- new subscribers;
- sex;
- age;
- places (cities).
Advertising
Customized advertising Statistics is very important for promotion. However, we will tell you about this item in our next articles.
Do not neglect your SMM-campaign, analyze the section “statistics in Instagram” timely and change the strategy, media plan and your actions, if necessary. Good luck!