Over the past few years, Instagram has become one of the most successful and popular social network sites. The ordinary application with photos has turned into a powerful tool for information exchange, communication, and a total marketplace. All this was due to the continuous improvement of the functionality by the social network developers. Almost every month they gratify the users with new features and continue to improve the old ones.
Now then until new tools have appeared, let’s deal with the available options, that we cannot do without a successful promotion of our profile.
Instagram Stories Options
Let’s start our collection with the most trendy feature – the Stories. Its second name is story highlights. Stories help to “warm up” the interest for the brand and product among its subscribers. According to statistics, the coverage of Stories is greater than that of conventional publications. Content for Stories should differ from the content of posts on the page. Otherwise, your audience will quickly get tired of watching the same publications.
With the help of ancillary options, you can create unique and unconventional content in Stories that will make your subscribers look for your page with impatience. It is for stories developers recently make the majority of new products. Voting, questions, gifs, hashtags, new smiles and geolocation – all this is of great interest to users.
The most successful examples of interactive stories in which the brand interacts with the audience to the maximum.
Content sample from the American media Huffing Post
Interactive voting in the video Stories by the service Oh My Look
Bright invitations to a series of Courage Bazaar parties
What do you need to know about the live broadcasts on Instagram
Quite popular among the Instagram users are the Live broadcasts. This kind of content differs from the ideal profile feed by its reality. Subscribers like to keep track of what is happening at the moment. This tool allows you to create an effect of presence. The other important Live broadcasts options:
- Broadcasts have a time limit: it can take no more than 60 minutes.
- After the broadcast starts, subscribers receive the notifications about the beginning of the broadcast.
- While your broadcast is in progress, your avatar in the “History” panel is lit in pink with the signature “Live”.
- Anyone who watches live broadcasts can write comments to the video.
- After the broadcast is over, the video is not saved.
- Broadcasting can be done in conjunction with several users.
Online TV on Instagram
Service IGTV (Instagram TV) – appeared a few weeks ago. This option is a combination of the usual stories and television in a vertical format. The difference from the Stories is that here you can post the video clips up to 10 minutes. According to the developers of IG, the video content is not inferior to the photos, and some users prefer not to scroll the news feed, and clicking only the Story. Such a video format can become an alternative replacement for television. Already now, the popular media personalities upload their videos and clips to IGTV. Nevertheless, whilst the new option does not outshine the Instagram Stories by the popularity.
Styling an Instagram Profile
Finally, we add to everything the option of correct page design. Instagram has created options for faster and easier interaction of the audience with the brand page. Why is it important to make the most of them?
- The information that is placed in the top profile part will help the others to find you. This will bring new subscribers.
- When a user visits your page – description and design is the first thing that gets in sight. After reading and viewing a short info, he makes a decision to subscribe or not.
For the effectiveness of your profile, we recommend filling out all the available fields in the description. In addition, you are to pay attention to the visual design of icons with saved pages on the page.
Examples of interesting profile design:
It is important to be able to create a high-quality content to make your profile popular and gather a large number of subscribers.
Do not forget to use all the functionality offered by developers, do not be afraid to experiment and follow the reaction of the audience. Moreover, you are to pay attention to the new options to be a few steps ahead of your competitors.