Today almost every company is engaged in promotion in social networks. However, is it possible to consider SMM as a separate sales tool? Recently, there is a tendency when many companies refuse call-centers and focus on Internet advertising and virtual communication. You search for a specific service or product on the Internet, see contextual advertising, go to the site, and a manager who can advise you on any issue will contact you. This is especially true for busy people: no one will waste their time on “fake and force sale” services.
How SMM affects sales
What is about SMM? Can the promotion of business in social networks replace the sales department?
To answer this question, let us look at what SMM influences.
The role of SMM in sales
With high-quality promotion in social networks, companies can count on:
– Increase of their brand recognition
– Formation of a positive image;
– Increase the audience of potential customers.
As you can see, SMM does not directly sell your services, but it can affect sales growth by engaging and interacting with potential customers. These components are the key to successful promotion in social networks, but how do you know if you are heading in the right direction? To assess the effectiveness of your SMM strategy, you need to analyze the activity in your communities, namely:
– likes;
– comments;
– reposts;
– subscriptions to the page.
How exactly can you increase sales due to SMM?
The audience of social networks is huge; therefore, it is an excellent platform for promoting your services. What you need to know and to do in order to increase your sales?
- You need to remember that the specificity of social networks is that the user is not set up for an instant purchase. His trust and interest should be earned through interesting, useful, unique content and communication. Frequently conduct surveys to find out what exactly interests your customers. All this affects the increase of brand recognition and the formation of a positive image. Moreover, to increase the number of your potential customers, you can hold competitions and draws in social networks.
- Set up targeted ads. Its advantage over cold calls is that you can address directly to your target audience. You do not have to persuade them to buy your goods: they will get acquainted with your services and then decide, if it is worth subscribing and buying something from you or not.
- Communicate with subscribers. Do not forget that people came to social networks for the sake of communication – they are here waiting for communication. Answer their questions and comments, thank for the feedback – this is another way to leave a positive impression of you.
Try not to forget that to reap the SMM rewards, you are to lead your groups, update content and communicate with subscribers regularly.