By this article, I begin a series of posts about the promotion of business in Telegram, where I will try to tell you everything that business needs to know in order to be successfully represented in Telegram.
To begin with, we will answer the question for what do they need the promotion in Telegram? What are the pluses and what is it, Telegram, in general meaning?
Advantages of advancement in Telegram
Telegram is a free messenger that allows people to exchange any instant messages, to send each other the following items, such as a text, photos, video and audio files. Moreover, people can subscribe to the newsletters, which in Telegram are called “channels” or participate in the communities of interest, which in Telegram are called “group chats”.
For the better understanding the theme that will be discussed, I offer to your attention a small Telegram dictionary.
Chat is a correspondence between two people, one on one.
Secret chat is the correspondence of two users, which can be performed only between two mobile devices, and messages in which are encrypted by a special enhanced security protocol.
Group chat is a conversation between three or more users simultaneously in the one chat.
Supergroup is an advanced “group chat”, in which all users can delete messages at once and the number of these users can be more than in group chat.
Bots in Telegram are special programs that can instantly respond to user messages, publish messages on a given schedule, format text, graphics, etc. In addition, they can perform many other useful options.
Channel in Telegram – are the public pages inside the messenger. This is a one-way communication of the channel administration with subscribers. When administrators type messages and subscribers use this information, not having the opportunity to enter into a discussion.
Now when we have figured out the terms, let’s talk about why you need to start promoting in Telegram today.
Why should you promote your business in Telegram?
There are several reasons for this:
- Telegram is developing very fast. This social network site has the highest growth rates in comparison with all his direct competitors and social networks in general.
- Telegram convenient and interesting functionality, in contrast to Whatsapp and Viber, is more extensive for working with the audience, bots, channels, etc. Even stickers are steeper here, and they are completely free.
- There is a new market for the advertisers – despite the speed of development, Telegram does not have much advertising, and yours definitely will not go unnoticed.
- The view ratio reaches 100%. A typical indicator is 80-90%. For an example in Facebook, this figure is about 15%, in VKontakte about 20-25%.
In my opinion, the most important thing is, therefore I will take it separately, that this is what you cannot “steal” the audience you collected. It is unlike in VK, where you can easily set up an advertisement for your subscribers, or Instagram, where you can easily go through mass targeting or mass-mailing all of your subscribers, in Telegram, no one but admins can see who your subscribers are. Thus, by assembling an audience you can be calm that your competitors will not take advantage of your work and will not save you time and money.
How to register in Telegram?
The registration algorithm is very simple.
Visit the official website: https://telegram.org/
Choose the client you want (iOS, Android, MacOS, Windows, Linux)
Then follow the simple instructions for installation and registration. SMS with a code will come to the phone number. That is all and you are a registered Telegram user now.
In the next article, I’ll tell you how to create a chat in Telegram.