To ensure that your Instagram posts have the best presentation, they need to be published at the proper time. It is also important to know their amount. If it is hard for you to decide, continue reading.
How to gain the subscribers in Instagram
Every point of your strategy is to be based on the interests of the target audience. This concerns the point about the time and frequency of publications. In general, most Instagram users check their news feed daily. About 30% of all users check it several times a day.
However, the time for various audiences is different, someone works and cannot touch at Instagram, someone studies, someone sleeps during the day time, and works at night. Even the lunch time is better to plan through the audience. You should learn their habits, needs and preferences. Before dinnertime, for example, people are more likely notice food items. Use these moments for your own purposes.
When it is better to publish posts in Instagram
There are two options to figure out the best time for posts. You can view the accounts of competitors, watch when they publish their posts and publish yours at about the same time. This option is best suited at the beginning, when you have a few more subscribers and you have no idea when to publish the entries.
This strategy has one important disadvantage. Your posts in the news feed will be next to the posts of competitors. If your posts are worse, then the attention will attract still competitors. However, if it is better, you get a good advantage.
The second option is the statistics analysis. Instagram shows the proper time and the days of the week, the number of subscribers in the network is the largest. Such an analysis is the best done once a week or, at least, in two. People have the property to change their habits. Including preferences change depending on the season.
They think there is no one at Instagram at night. It is not true. Moreover, given that there are few publications at night, you can take privilege of this.
Moreover, in the morning people check the Instagram news feed, and most likely will see your post. Nevertheless, it needs to be tested in your industry.
The optimal number of Instagram posts
How many posts to publish, depends on:
- your sphere;
- the target audience;
- the quality of posts;
- the amount of information that you can provide.
In order not to annoy subscribers and attract attention, choose the optimal amount for yourself. Try to keep posts from the same gap. If it is four times a day, then every day should go four posts. If it is once a month, then per month. At the same time, you do not need to publish, just to have any post. Make a content plan for what and when you will make a publication. Maybe you will choose several topics, types and formats of posts.
Preferably to publish two-four posts per day. However, if you are unique and interesting so that people are eager to subscribe to your account; they will wait for your publications as long as you want.